Company Google as informs ZDNet patents system of automatic recognition of inscriptions in digital photos. The corresponding application has been submitted to Management of the USA under patents and trade marks in June of the last year and published in the beginning of current month.

In the application behind number 20080002893 the so-called system ” recognition of the text on images ” (Recognizing text in images) is described. As inventors appear Hatch Vinsent and Адриан Альгес. The essence of a technique is reduced to the computer analysis of a digital photo or the image and the subsequent extraction of inscriptions in a text kind.

It is not excluded that the patented system will be applied with the purpose of automatic search of inscriptions on digital images in database Google and their additions as keywords to corresponding pictures. It will theoretically allow to raise relevance of the results which are given out by inquiries of users. Besides the new system can help at definition of district in which this or that picture has been made.

In company Google, however, while refuse to give any comments how the patented technology will be used. Representatives of the search giant mark only, that Google patents many development, some of which can find practical application, and others - are not present.

Tags: google, text image recognition

Most search engine companies make the bulk of their revenue from advertising. They give away their prime product in return for the attention of the millions of people who use them.

It’s all about page impressions. A search Engine is in the business of advertising to as wide an audience as possible. They can offer highly targeted advertising by analysing what people are searching for and offering advertisements and links relevant to the user’s interest.

Consider this: it’s Mother’s Day and you’re searching for a supplier of flowers who deliver. You got to your favourite search engine and type in “flower delivery”. The results that come back are pretty disappointing - everything from flower power save the whale to the history of flower and bread.

So you try another search engine. Rhis time you get the results you expected, find an online flower delivery service, place the order, they deliver and your mother is happy.

Where are you going to search next time?

Page impressions count. Search engines live on traffic, and they achive that only by giving people the results they want. If you run a flower delivery service, you want your site to be found by people who want flower delivered. And that’s exactly what the search engines want to bring you. So if we all want the same thing, why do we need to be so clever?

The Internet is a bit like the Wild West. There’s always someone pulling a stunt and the search engines have suffered in the past. If you were searching for flower delivery, and the search engine directed you to an ex*licit ad*lt site you’d be understandably upset. But this has happened in a great many cases as a result of thoughtless Website owners who are looking for hits at any Price, whatever the relevancy.

Having been tricked in the past, the search operators have introduces a range of tricks of their own to protect themselves. They now take a far more gestalt view of a page to judge what it’s about - leading, hopefully, to more relevant results.

So the largest part of search engine optimization isn’t trickery, but simply logical cinstruction of your information to make it easily understood by the search engine spider.

A good rule of thumb is to ensure your site is relevant to the search. Don’t try to trick a search engine, with hidden text, keywords etc., aim for commonality among the header text, the text in the pages, the graphics, even the domain name.

Tags: google, search engine optimization, SEO, yahoo

Operational system Google Android as informs Linux Devices was possible to start on a number of really existing devices.

Company Google has officially presented platform Android in November of the 2007 year. Kernel Linux and components are put in a basis of OS Android with the open code and access to a platform will be given to the telecommunication companies and developers of devices according to license Apache. OS Android will move ahead in the market alliance Open Handset Alliance which structure now includes some tens companies.

About prototypes of gadgets on the basis of Android two months ago were already shown now in the Network there was an information that enthusiasts could load platform Google on some serially issued devices. So, for example, users have forced Android to function on a platform for developers Armadillo-500 of company Atmark-Techno. Besides with some restrictions of functionality Android it was possible to start on pocket computer Sharp SL-C760 and on Sharp C3000M.

Tags: google, google android